I fix expensive problems.

 

 

 

 

 

 

 

 

I fix expensive problems.

You know the kind.

The ones that leak revenue, limit growth, cause complaints or churn. The ones baked into your systems, silos, services and experiences. The ones AI alone won't fix.

I get to their root cause. 


It's why my projects pay for themselves, or create 5-10× ROI.

That's why I've been trusted to do it by some of the biggest organisations across Australia:

Screenshot 2026-03-24 at 11.15.53 am
Screenshot 2026-02-24 at 4.50.24 pm


Asked by NAB to solve their biggest cause of customer complaints
I led the redesign of their Credit Card CX, saving them $1.2M year one alone.

Eliminating 80 tons of paper | Winning Good Design Australia Gold (here)



Asked by NAB to solve their
biggest cause of customer complaints
I led the redesign of their Credit Card CX
- saving $1.2M year one.

Eliminating 80 tons of paper
Won Good Design Australia Gold (here)


Screenshot 2026-02-24 at 4.25.34 pm


Asked by Bupa to help create the 'Worlds most customer centric healthcare company'
I built the Enterprise Design team from 6 to 30+ serving 4.7m customers - and created a Research Repository
- an asset worth $6M that won an innovation award


Asked by Bupa to help create
'The Worlds Most Customer-Centric
Healthcare Company'

I scaled the Enterprise Design team
from 6 to 30+ - serving 4.7m customers
- Creating a Research Repository 
that became an asset worth $6M
- Won an innovation award

pexels-thisisengineering-3861969
Screenshot 2026-02-24 at 4.38.58 pm


Asked by the Royal College of Australian GP's to create a new International Member Program
I designed a program that saw a 300% uplift in 6 months
across 11 countries.

pexels-thisisengineering-3861962
Screenshot 2026-02-24 at 4.47.58 pm


Asked by Kennards to increase loyalty during Covid
we transformed the way Tradies hired equipment
- and got 6,000 Trade Easy signups, before launch.

"Intelligence is the ability to increase efficiency. Wisdom is the ability to increase effectiveness."
Russell Ackoff

I've spent over twenty years solving expensive problems for organisations of all sizes.

If you're wrestling with an expensive problem and not sure where to start, or how to reshape your organisation for the new industrial era?

Let's talk.

 

________________________________

Dan Bradley GAICD  |  Strategic Design Director  |  hello@xen.global  |  LinkedIn

________________________________

We acknowledge the Traditional Custodians of the lands on which we work across Australia. We pay our respects to their Elders past, present and emerging. Sovereignty was never ceded.