Building
better
business.
I help clients grow by fixing their most expensive problems.
Twenty years of consulting, human-centred research, service design and experience design enable me to quickly get to the root cause - before creating an evidence-base for executive decision-making. It's how I turn problems into new revenue opportunities.
Experienced at leading large cross-functional teams on transformative projects in highly regulated environments like healthcare and financial services - I balance stakeholder, customer and organisational needs.
This combination of strategy, insight, design and entrepreneurial execution is why my projects consistently pay for themselves or create up to 10x ROI.
It's the reason I've been trusted to solve their most expensive problems - from slowing growth, to complaints, to innovation - by some of the biggest organisations across Australia:
Asked by NAB to solve their biggest cause of customer complaints
I led the redesign of their Credit Card CX, saving them $1.2M year one alone.
Eliminating 80 tons of paper | Winning Good Design Australia Gold (here)
Asked by NAB to solve their
biggest cause of customer complaints
I led the redesign of their Credit Card CX
- saving $1.2M year one.
Eliminating 80 tons of paper
Won Good Design Australia Gold (here)
Asked by Bupa to help create the 'Worlds most customer centric healthcare company'
I built the Enterprise Design team from 6 to 30+ delivering innovative digital healthcare to 4.7m customers
- while creating a Research Repository asset worth $6M
that won an Askable global innovation award
Asked by Bupa to help create
'The Worlds Most Customer-Centric
Healthcare Company'
I scaled the Enterprise Design team
from 6 to 30+ - serving 4.7m customers
- Creating a Research Repository
that became an asset worth $6M
- Won an innovation award
Asked by the Royal College of Australian GP's
to redesign the International Member Program
I designed a program that created
$160k of new demand in testing phase
- then a 300% uplift across 11 countries.
Asked by Kennards to increase loyalty
amongst Tradies, during Covid
We transformed the customer experience:
Designing a new 'Trade Easy' program
and getting 6,000 signups before launch.
"Intelligence is the ability to increase efficiency. Wisdom is the ability to increase effectiveness."
Russell Ackoff
I've spent over twenty years fixing expensive problems for organisations of all sizes. If you're wrestling with an expensive problem and not sure where to start - or want Enterprise Design Capability without the full-time overhead - let's talk.
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Dan Bradley GAICD | Strategic Design Director | hello@xen.global | LinkedIn
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We acknowledge the Traditional Custodians of the lands on which we work across Australia. We pay our respects to their Elders past, present and emerging. Sovereignty was never ceded.